GCNN Fall 2019 Workshop

GCNN Fall 2019 Workshop

Bellevue Botanical Garden, Bellevue, WA

Bellevue Botanical Garden

Sun, Nov 3, 2019


Developing a Revenue Stream Through Mission-Based Programming

Kelly Dylla, 
Executive Director of the Kirkland Arts Center
Patrick MacRae, Director of Public Programs and Education, the Garden Conservancy

9:00 - 9:30 a.m.          Check-in; coffee & refreshments

Morning session        Kelly Dylla discusses aligning mission and revenue driven
                                      strategies to maximize the impact of organizations' programming

12:00 - 1:00 p.m.        Lunch / Guided tour of Bellevue Botanical Garden

Afternoon session     Panel discussion led by Patrick MacRae; panelists include:
                                     Nancy Kartes, Manager, Bellevue Botanical Garden
                                     Kim Daniel, Youth & Family Programs Supervisor,
                                                    University of Washington Botanic Gardens
                                     Pam Wasson, Executive Director, Lord & Schryver Conservancy

Bellevue Botanical Garden
12001 Main Street
Bellevue, WA 98005

$75 GCNN and Garden Conservancy Members
$100 General admission

Click HERE local hotel information

Kelly Dylla, 
Executive Director of the Kirkland Arts Center, is a teaching artist and musician, and business-minded arts leader with expertise in audience and community engagement. From 2012 – 2015, Dylla was the vice president of education and community engagement for the Seattle Symphony. Prior to this post, she led the Pacific Symphony’s audience engagement program. Kelly was also teaching artist for major arts institutions including the Lincoln Center Institute and New York Philharmonic. A graduate of the Juilliard School with a master of music in viola performance, she also holds a bachelor of music from Rice University and an MBA from the Ross School of Business at the University of Michigan.

Patrick MacRae, Director of Public Programs and Education at the Garden Conservancy, leads the Conservancy’s signature Open Days program as well as the National Speaker Series and all other educational programs for the public. Patrick is an alumnus of the Longwood Garden Fellows program for leaders in the field of public horticulture. He previously worked for the Urban Horticulture Institute at Cornell University and developed horticultural education programs for professional audiences and master gardeners across New York State.

Nancy Kartes was hired by City of Bellevue Parks & Community Services in 1992 to help transform the dreams of community organizers into a flourishing botanical garden.  The Bellevue Botanical Garden has grown to 53 acres of curated living collections that operate in partnership with ten horticultural organizations. Nancy is committed to the success of community partner groups and to ensuring Bellevue Botanical Garden garden’s accessibility and relevance to the community, as these are essential to its success.

Kim Daniel began her career teaching and managing environmental education programs in Tennessee and Ohio. Most recently, Kim served as Education Director for a school garden nonprofit in Reno, NV, coordinating a rapidly growing effort to use school gardens as outdoor classrooms. Joining the University of Washington Botanic Gardens team in 2018, Kim oversees the education programs for youth and families at the Washington Park Arboretum and the Center for Urban Horticulture.

Pam Wasson joined the Lord & Schryver Conservancy with over 25 years of experience in marketing, branding, communications, and fundraising, most recently as Development Director of the Oregon Symphony in Salem. Prior to moving to Salem, she spent 18 years as Vice President of Marketing at Monrovia Growers in California, where she enjoyed working with a diverse and highly skilled team of horticulture craftsmen. In Salem, Wasson leads community outreach for a new Healing Garden being built inside the Oregon State Penitentiary. She has a BA degree from Stanford University and an MBA from UCLA.