The Spring 2012 Garden Conservancy Northwest Network workshop, to be held at Chase Garden in Orting, Washington, will  explore how to use social media to enhance traditional media efforts.

Date
Saturday, March 24, 2012

9:30 a.m. – 5 p.m.

Location

Chase Garden

16015 264th Street E.

Orting, Washington 98360

Schedule

9 a.m.              Registration at Chase Garden

9:30                 Workshop Opening and Introductions

9:45                 Part I: John Buller of Loyalty Solutions Group will give a presentation on the benefits of using social media to enhance traditional media efforts. He will detail specific ways that organizations can communicate with constituents through social media and will discuss the different media technology platforms that organizations can use for outreach. John will share case studies of successful social media campaigns.

11:15               Break

11:30               Part II: In the second half of John Buller’s presentation, he will discuss how to develop a social media plan that is best for your organization and its goals.

1 p.m.              Lunch and General Meeting

2:30                 Group discussion on social media: should your organization embrace social media, what organizational requirements, policies and human resources must be in place, what are the social media roles of staff and volunteers, and how can an organization send a coherent message through the use of multiple media forms such as blogs, facebook, and twitter.

3:30                 Break

3:45                 Tour of Chase Garden

Workshop presenter information 

John Buller has over 10 years of experience using social technologies to build communication and enhance traditional media efforts to position brands. Past experience includes working with the University of Washington's alumni association to transform the group's communications, building a media and outreach system to support the university's 2.7 billion capital campaign, and serving as the public relations consultant for the university's stadium renovation project, where he built broad-based support for a legislative funding request.

REGISTRATION

$55 for participants from GCNN member gardens or for individual members of the Garden Conservancy; $70 for all others. Download registration form here.

Click here to see a list of GCNN member gardens.

Registration fee includes the Saturday workshop, refreshments, lunch, and a guided tour of Chase Garden. If you have any questions about the workshop or about your garden joining the GCNN, please contact Tanya DeMarsh-Dodson at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .